Guide
Guides for indie App Store developers
ASO, reviews, review status, TestFlight and the Small Business Program, explained with Apple’s own numbers.
The App Store keyword field, title and subtitle: how to use every characterTitle 30, subtitle 30, keywords 100: what goes where, what not to repeat, with a free checker.How to respond to App Store reviews (without making it worse)Where to reply, how to answer bugs, feature requests and angry reviews, with short templates.App Store review status explained: what each one means and what to doEvery App Store Connect status in plain words, what to do next, and typical review time.TestFlight for indie developers: limits, groups and Beta App ReviewInternal vs external testers, the 90-day build life and when a beta needs review.Apple's Small Business Program and the App Store commission, explained15% vs 30%, the 1 million USD rule, subscriptions after a year and how to enroll.App Store screenshot sizes: what Apple requires for each deviceRequired and optional pixel sizes for iPhone, iPad, Mac, Watch, TV and Vision, in one page.