Proceeds here are price minus tax minus Apple's commission, in the currency you typed. Apple's exact tax handling depends on the storefront: enter the rate for your case. Rates: Apple, Small Business Program and Auto-renewable subscriptions pages. This is an estimate, not tax or financial advice.
The rates the calculator uses
| Case | Apple's commission |
|---|---|
| Small Business Program, app or In-App Purchase | 15% |
| Standard, app or In-App Purchase | 30% |
| Standard subscription, first year of a subscriber | 30% (you keep 70%) |
| Standard subscription, after one year of paid service | 15% (you keep 85%) |
| Small Business subscription | 15% (you keep 85%) from day one |
Source: Apple, Small Business Program and Apple, Auto-renewable subscriptions.
About tax
Apple defines proceeds net of commission and certain taxes. Whether the price shown to the customer includes tax, and at what rate, depends on the country, and Apple documents it in App Store Connect: see Understanding taxes and App pricing and availability. This calculator does not guess a rate for you: type the one that applies, or leave it at 0 to see the commission alone.
For the full rules, eligibility and how to enroll, read the Small Business Program guide.
Frequently asked questions
How much of the price do I keep on the App Store?
85% in the Small Business Program, 70% on standard sales, and for subscriptions on the standard rate 70% in a subscriber's first year and 85% afterwards, all after taxes.
Does the 15% apply from the first sale?
It applies once your enrollment takes effect, which Apple sets at 15 days after the end of the fiscal month in which it approves you.
Why does the calculator ask for a tax rate?
Because the commission is calculated on the price after applicable taxes, and the tax depends on the country of the sale.
Compare with your real proceeds
Shipmate shows your actual proceeds and downloads by day, product and country, from Apple's Sales and Trends reports, in a free Mac app.